Guide Media Kit
IntroductionThe NATM Ultimate Buyer's Guide has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire trailer manufacturers industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The NATM Ultimate Buyer's Guide also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the NATM Ultimate Buyer's Guide and are a valuable business opportunity for suppliers to advertise in the directory.
Members of the National Association of Trailer Manufacturers (NATM) have access to the NATM Ultimate Buyer's Guide on a daily basis. But the directory isn't limited to association members. Other manufacturers who produce light and medium duty trailers are using the directory as well. These industry professionals spend $750 million a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the NATM Ultimate Buyer's Guide to cut through the clutter of traditional search engine results.
The NATM Ultimate Buyer's Guide has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. NATM is recognized as a leader in the industry. And manufacturers who produce light and medium duty trailers turn to the association as an informational source in the industry.
Your completed listing in the NATM Ultimate Buyer's Guide will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
A link to the NATM Ultimate Buyer's Guide is prominently displayed on the NATM website (http://www.natm.com).
The following rates reflect an annual pricing structure. Your company's listing appears in the NATM Ultimate Buyer's Guide year-round.
| $3500 | Banner Program | The Banner Program includes Banner and Skyscraper Advertisements. Banners are located at the top and bottom of each page of the guide. Skyscrapers are located on the left and right sides of the guide. These large ad formats provide prime real estate to sell your products and services to industry decision-makers. A limited number of Banners are available on the guide. |
| $395 | Completed Web-Enabled Listing | A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 | Priority Placement | This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 | 1st Place Premium Placement | This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 | 2nd Place Premium Placement | This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 | 3rd Place Premium Placement | This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 | Video-enhanced Listing | Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $200 | Keyword Search Priority Placement | This additional fee ensures that your company will appear prominently when a specific keyword term is used during a search. |
| $300 | Product Showcase Ad | This additional fee allows you to spotlight your product with an ad in the Product Showcase. The ad will have front page rotation, updating every 15 seconds. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. Additional Product Showcase ads are $200. |
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Product Showcase guidelines: Product Showcase images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.
Banner ads must be 728 pixels x 90 pixels.
Skyscraper ad specifications are 120 x 600 pixels and must not exceed 75k in file size.
For more information about graphic specifications, please contact your sales representative.
The National Association of Trailer Manufacturers (NATM) has been dedicated to improving trailer safety and performance for more than 20 years. The Association represents manufacturers who produce light and medium duty trailers which are towed behind vehicles.
For additional information, call (972) 402-7000, or e-mail us at natm@multiview.com.
